Title

Nonsmokers' Perceptions Of Cigarette Smokers' Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, And Healthiness

Keywords

Attractiveness; Cigarette; Credibility; Homophily; Impression Management; Likeability; Person Perception; Smoking

Abstract

This study examined perceptions of male and female models depicted smoking or not smoking cigarettes. Undergraduate students viewed photographs of smoking or nonsmoking models and then rated the models' credibility, homophily, attractiveness, likeability, considerateness, cleanliness, and healthiness. Analysis indicated that being viewed as a cigarette smoker damaged people's images. With the exception of two dimensions of credibility, smokers, compared to nonsmokers, were rated less favorably on every variable examined in this study. These results are discussed. © 2010 Eastern Communication Association.

Publication Date

4-1-2010

Publication Title

Communication Research Reports

Volume

27

Issue

2

Number of Pages

143-158

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08824091003738073

Socpus ID

79959665042 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/79959665042

This document is currently not available here.

Share

COinS