Title
Nonsmokers' Perceptions Of Cigarette Smokers' Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, And Healthiness
Keywords
Attractiveness; Cigarette; Credibility; Homophily; Impression Management; Likeability; Person Perception; Smoking
Abstract
This study examined perceptions of male and female models depicted smoking or not smoking cigarettes. Undergraduate students viewed photographs of smoking or nonsmoking models and then rated the models' credibility, homophily, attractiveness, likeability, considerateness, cleanliness, and healthiness. Analysis indicated that being viewed as a cigarette smoker damaged people's images. With the exception of two dimensions of credibility, smokers, compared to nonsmokers, were rated less favorably on every variable examined in this study. These results are discussed. © 2010 Eastern Communication Association.
Publication Date
4-1-2010
Publication Title
Communication Research Reports
Volume
27
Issue
2
Number of Pages
143-158
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1080/08824091003738073
Copyright Status
Unknown
Socpus ID
79959665042 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/79959665042
STARS Citation
Seiter, John S.; Weger, Harry; Merrill, Mandy L.; McKenna, R. Mark; and Sanders, Matthew L., "Nonsmokers' Perceptions Of Cigarette Smokers' Credibility, Likeability, Attractiveness, Considerateness, Cleanliness, And Healthiness" (2010). Scopus Export 2010-2014. 1472.
https://stars.library.ucf.edu/scopus2010/1472