Title

An Exploration Of The Effects Of Victim Visuals On Perceptions And Reactions To Crisis Events

Keywords

Crisis; Crisis communication; Reputation; Visual images

Abstract

How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. © 2011 Elsevier Inc.

Publication Date

6-1-2011

Publication Title

Public Relations Review

Volume

37

Issue

2

Number of Pages

115-120

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.pubrev.2011.01.006

Socpus ID

79953309045 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/79953309045

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