Title
An Exploration Of The Effects Of Victim Visuals On Perceptions And Reactions To Crisis Events
Keywords
Crisis; Crisis communication; Reputation; Visual images
Abstract
How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. © 2011 Elsevier Inc.
Publication Date
6-1-2011
Publication Title
Public Relations Review
Volume
37
Issue
2
Number of Pages
115-120
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1016/j.pubrev.2011.01.006
Copyright Status
Unknown
Socpus ID
79953309045 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/79953309045
STARS Citation
Coombs, W. Timothy and Holladay, Sherry J., "An Exploration Of The Effects Of Victim Visuals On Perceptions And Reactions To Crisis Events" (2011). Scopus Export 2010-2014. 2422.
https://stars.library.ucf.edu/scopus2010/2422