Title
Managing Corporate Social Responsibility: A Communication Approach
Abstract
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business. © 2012 W. Timothy Coombs and Sherry J. Holladay.
Publication Date
9-9-2011
Publication Title
Managing Corporate Social Responsibility: A Communication Approach
Number of Pages
-
Document Type
Article; Book Chapter
Personal Identifier
scopus
DOI Link
https://doi.org/10.1002/9781118106686
Copyright Status
Unknown
Socpus ID
84871987595 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/84871987595
STARS Citation
Coombs, W. Timothy and Holladay, Sherry J., "Managing Corporate Social Responsibility: A Communication Approach" (2011). Scopus Export 2010-2014. 2846.
https://stars.library.ucf.edu/scopus2010/2846