Title

Managing Corporate Social Responsibility: A Communication Approach

Abstract

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business. © 2012 W. Timothy Coombs and Sherry J. Holladay.

Publication Date

9-9-2011

Publication Title

Managing Corporate Social Responsibility: A Communication Approach

Number of Pages

-

Document Type

Article; Book Chapter

Personal Identifier

scopus

DOI Link

https://doi.org/10.1002/9781118106686

Socpus ID

84871987595 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84871987595

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