Tablets And Tablet Apps: What Do Hotel Customers Want?

Keywords

and technology anxiety; Hospitality technology; perceived credibility; tablet apps; tablets; unified theory of acceptance and use of technology; UTAUT

Abstract

This study aims to explore consumers’ preference whether to bring their own tablets or use those provided by hotels, their expectations of hotel tablet apps, and antecedents of their behavioral intention toward hotel tablet apps. This study applied an extended model of the unified theory of acceptance and use of technology to understand consumers’ perceptions of tablet apps. By surveying 1,034 customers, this study found the respondents were more likely to utilize some tablet app features over others and revealed five key antecedents of customers’ behavioral intentions toward hotel tablet apps. The findings will help operators make informed decisions to maximize the benefits of tablet technology investments. The theoretical framework of this study provides a benchmark for other researchers to further investigate this field.

Publication Date

7-3-2017

Publication Title

International Journal of Hospitality and Tourism Administration

Volume

18

Issue

3

Number of Pages

307-333

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/15256480.2016.1276004

Socpus ID

85010661843 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85010661843

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