Investigating Cross-Cultural Differences In Trust Levels Of Automotive Automation

Keywords

Autonomous automobiles; Autonomous system trust; Autonomous vehicle cultural trust; Cross-Cultural automated automobile trust; Human-Automation trust; Self-driving vehicle cultural trust

Abstract

Our work examines the levels and perceptions of trust in automotive automation, and the influences of cultural differences concerning trust and automation, with respect to automated automobiles. We found the expected style of communication of the drivers in the autonomous automobile, showed a great effect on trust levels, both at initial contact and with sustained use. This communication style was dependent upon the client culture’s level of context, individualism, and collectivism. Across cultures, the balance of trust levels was found to need to be at moderate levels (not too high or low) to reduce automation misuse, disuse, and abuse. These findings align with the goal to create a positive flow state wherein there are reduced accidents, improved safety and satisfaction with use, across cultures. Future research is needed to assess physiological measures which may be useful to monitor and adapt to the drivers and passengers of automated automobiles.

Publication Date

1-1-2017

Publication Title

Advances in Intelligent Systems and Computing

Volume

480

Number of Pages

183-194

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/978-3-319-41636-6_15

Socpus ID

84986211369 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84986211369

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