Effects Of Social Priming On Social Presence With Intelligent Virtual Agents

Keywords

Co-presence; Social presence; Social priming; Virtual agent; Virtual human

Abstract

This paper explores whether witnessing an Intelligent Virtual Agent (IVA) in what appears to be a socially engaging discussion with a Confederate Virtual Agent (CVA) prior to a direct interaction, can prime a person to feel and behave more socially engaged with the IVA in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between an IVA and a nearby CVA (i.e. a virtual actor). The participants primed by exposure to the brief CVA-IVA interaction reported being significantly more excited and alert, perceiving the IVA as more responsive, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence for the IVA, compared to those who were not primed.

Publication Date

1-1-2017

Publication Title

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volume

10498 LNAI

Number of Pages

87-100

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/978-3-319-67401-8_10

Socpus ID

85029002858 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85029002858

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