Effects Of Social Priming On Social Presence With Intelligent Virtual Agents
Keywords
Co-presence; Social presence; Social priming; Virtual agent; Virtual human
Abstract
This paper explores whether witnessing an Intelligent Virtual Agent (IVA) in what appears to be a socially engaging discussion with a Confederate Virtual Agent (CVA) prior to a direct interaction, can prime a person to feel and behave more socially engaged with the IVA in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between an IVA and a nearby CVA (i.e. a virtual actor). The participants primed by exposure to the brief CVA-IVA interaction reported being significantly more excited and alert, perceiving the IVA as more responsive, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence for the IVA, compared to those who were not primed.
Publication Date
1-1-2017
Publication Title
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume
10498 LNAI
Number of Pages
87-100
Document Type
Article; Proceedings Paper
Personal Identifier
scopus
DOI Link
https://doi.org/10.1007/978-3-319-67401-8_10
Copyright Status
Unknown
Socpus ID
85029002858 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/85029002858
STARS Citation
Daher, Salam; Kim, Kangsoo; Lee, Myungho; Schubert, Ryan; and Bruder, Gerd, "Effects Of Social Priming On Social Presence With Intelligent Virtual Agents" (2017). Scopus Export 2015-2019. 7521.
https://stars.library.ucf.edu/scopus2015/7521