Can Social Presence Be Contagious? Effects Of Social Presence Priming On Interaction With Virtual Humans

Keywords

H.5.1 [Information Interfaces and Presentation]: Multimedia Information Systems - Artificial, Augmented, and Virtual Realities; I.3.7 [Computer Graphics]: Three-Dimensional Graphics and Realism - Virtual reality; I.68 [Simulation and Modeling]: Types of Simulation - Animation; J.4 [Computer Applications]: Social and Behavioral Sciences - Psychology, Sociology

Abstract

This paper explores whether witnessing a Virtual Human (VH) in what appears to be a socially engaging discussion with another virtual human confederate/accomplice (VHC) can prime a person to feel and behave more socially engaged with the VH in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between a VH and a nearby VHC. The participants primed by exposure to the brief VHC-VH interaction reported being significantly more excited and alert, perceiving the VH closer, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence towards the VH, compared to those who were not primed.

Publication Date

4-5-2017

Publication Title

2017 IEEE Symposium on 3D User Interfaces, 3DUI 2017 - Proceedings

Number of Pages

201-202

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

DOI Link

https://doi.org/10.1109/3DUI.2017.7893341

Socpus ID

85018982664 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85018982664

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