Sociology is the scientific study of social life. Sociology provides direction for social policy, programs and laws. Sociologists are often the first point of contact for inquiries as to what is going on in the world, and more importantly, why and how. The concepts and skills sociology students learn equip them to critically analyze the evolving world. Some of the important skills include conducting research and analyzing data, communicating effectively, thinking critically and gaining a global perspective. Common professions graduates seek include social services/counselors, sales and marketing, administration or project support, teaching, service occupations, and social science researchers.