Strategy Description

This strategy explores how integrating background music (BM) into instructional videos enhances learner engagement and motivation by aligning musical elements with multimedia learning principles. The implementation involved designing seven videos with expert narration, purposeful music composition, and sound effects to guide attention and support pacing without causing cognitive overload. Results showed increased learner attentiveness and motivation, with positive outcomes across all dimensions of Keller’s ARCS model. Practical recommendations for integrating music into online courses are included.

About the Author

Dr. Efren de la Mora joined the instructional design team in April 2023. Efren is passionate about instructional design and educational technology and has a multidisciplinary background. He graduated with a bachelor’s in information systems and a master’s in learning technologies at the University of Guadalajara, Mexico. Efren earned a doctoral degree in education with a specialization in instructional design and technology from UCF. From 2020 to 2022, he served as a postdoctoral scholar at Rosen College of Hospitality Management conducting research and designing instruction/curriculum. His research interests include multimedia learning, learners’ creativity, innovation, entrepreneurship, motivation, and engagement. Efren’s research works have been published in multiple journals, including Educational Technology, Research, and Development, Journal of Formative Designs in Learning, Psychology of Music, and the International Journal of Hospitality Management.

Date Created

5-3-2025

Pedagogical Category

Course Content

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