Social Distancing: The Effect of Density and Power on Restaurant Consumers
Keywords
Covid-19; Density; Perceived territoriality; Power; Restaurants
Abstract
The present research examines the joint effects of density and power on consumers' attitudes and revisit intentions in a restaurant context. A 2 (Density: high vs. low) x 2 (Power: high vs. low) quasi-experimental design was employed. The restaurant's built density was manipulated by keeping (high density condition) or removing (low density condition) the extra tables in the restaurant. In addition, individuals' sense of power was measured and served as a moderator. A total of 327 general restaurant consumers were participants in this study. Results indicated that powerless people responded to a restaurant with high built density more positively (vs. low built density), whereas powerful people exhibited a similar level of attitudes and revisit intentions across the density conditions. Additionally, perceived territoriality was identified as the mediator of the effect of density and power on consumer responses.
Publication Date
7-1-2021
Original Citation
Zhang, L., Wei, W., Line, N. D., & McGinley, S. (2021). Social distancing: The effect of density and power on restaurant consumers. International Journal of Hospitality Management, 96, N.PAG. https://doi.org/10.1016/j.ijhm.2021.102964
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
96
Copyright Status
Unknown
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Zhang, Lu; Wei, Wei; Line, Nathaniel D.; and McGinley, Sean, "Social Distancing: The Effect of Density and Power on Restaurant Consumers" (2021). Faculty Scholarship and Creative Works. 1021.
https://stars.library.ucf.edu/ucfscholar/1021
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