Will Diners be Enticed to be Travelers? The Role of Ethnic Food Consumption and its Antecedents
Keywords
Cultural familiarity; Food awareness; Food involvement; Food neophobia; Country image; Ethnic food; Destination visit intention
Abstract
This study aims to investigate the ethnic food consumption intentions of potential Chinese tourists and how their intention of consuming ethnic food affects their destination preferences. In the present context, ethnic food refers to Turkish food. Research findings are based on data collected from 643 potential Chinese tourists. It is concluded that food awareness and cultural familiarity have a negative effect on food neophobia. While food involvement has a positive effect on ethnic food consumption intention, ethnic food consumption intention is influenced by cultural familiarity and food neophobia negatively. Lastly, country image plays a moderating role in the effect of ethnic food consumption on destination visit intention. Based on the research findings, specific theoretical and practical implications are discussed.
Publication Date
2-1-2022
Original Citation
Shi, F., Dedeoglu, B.B., & Okumus, B. (2022). Will diners be enticed to be travelers? The role of ethnic food consumption and its antecedents. Journal of Destination Marketing & Management, 23, 100685. https://doi.org/10.1016/j.jdmm.2021.100685
Document Type
Paper
Language
English
Source Title
Journal of Destination Marketing & Management
Volume
23
Copyright Status
Unknown
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Shi, Fangfang; Dedeoglu, Bekir Bora; and Okumus, Bendegul, "Will Diners be Enticed to be Travelers? The Role of Ethnic Food Consumption and its Antecedents" (2022). Faculty Scholarship and Creative Works. 1065.
https://stars.library.ucf.edu/ucfscholar/1065