Keywords
firm structure; probit model; wine tourism; winery
Abstract
This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure of the winery's business, calling for further research on the firm's economic performance as well as on the consumer's behaviour in a post-pandemic context.
Publication Date
1-2023
Original Citation
Guedes, A., Niklas, B., Back, R. M., & Rebelo, J. (2023). Implications of an exogenous shock (COVID-19) on wine tourism business: A Portuguese winery perspective. Tourism & Hospitality Research, 23(1), 113–120. https://doi.org/10.1177/14673584221085214
Document Type
Paper
Language
English
Source Title
Tourism and Hospitality Research
Volume
23
Issue
1
Copyright Status
Author retained
Publication Version
Publisher's version
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Guedes, Alexandre; Niklas, Britta; Back, Robin M.; and Rebelo, Joao, "Implications of an exogenous shock (COVID-19) on wine tourism business: A Portuguese winery perspective" (2023). Faculty Scholarship and Creative Works. 1167.
https://stars.library.ucf.edu/ucfscholar/1167
Included in
Hospitality Administration and Management Commons, Tourism and Travel Commons, Viticulture and Oenology Commons