Analysis of Environmental Stimuli, Satisfaction, and Behavioral Responses: An Extended Mehrabian-Russell Model to Alternative Golf
Keywords
Activity involvement; Alternative golf; Behavioral intentions; Environmental stimuli; Golfer's skill level; Recreational motivation
Abstract
The purpose of this study is to propose an extended M-R model within the alternative golf context. This model consists of three main attributes of alternative golf as environmental stimuli (i.e., physical environment, food and beverage, and service) that affect satisfaction and, in turn, lead to consumers’ behavioral responses (i.e., activity involvement and behavioral intentions). Additionally, the moderating effects of recreational motivation and golfer’s skill level are examined within the research framework. Confirmatory factor analysis and structural equation modeling were used to analyze data collected from alternative golf facility visitors. Implications for academia and industry are provided.
Publication Date
3-2023
Original Citation
Hahm, J. J., Kwun, D. J., & Kang, J. (2023). Analysis of environmental stimuli, satisfaction, and behavioral responses: An extended Mehrabian-Russell model to alternative golf. International Journal of Hospitality Management, 109, N.PAG. https://doi.org/10.1016/j.ijhm.2022.103407
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
109
Copyright Status
Publisher retained
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Hahm, Jeeyeon (Jeannie); Kwun, David J.; and Kang, Juhee, "Analysis of Environmental Stimuli, Satisfaction, and Behavioral Responses: An Extended Mehrabian-Russell Model to Alternative Golf" (2023). Faculty Scholarship and Creative Works. 1177.
https://stars.library.ucf.edu/ucfscholar/1177
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