Analysis of Environmental Stimuli, Satisfaction, and Behavioral Responses: An Extended Mehrabian-Russell Model to Alternative Golf

Keywords

Activity involvement; Alternative golf; Behavioral intentions; Environmental stimuli; Golfer's skill level; Recreational motivation

Abstract

The purpose of this study is to propose an extended M-R model within the alternative golf context. This model consists of three main attributes of alternative golf as environmental stimuli (i.e., physical environment, food and beverage, and service) that affect satisfaction and, in turn, lead to consumers’ behavioral responses (i.e., activity involvement and behavioral intentions). Additionally, the moderating effects of recreational motivation and golfer’s skill level are examined within the research framework. Confirmatory factor analysis and structural equation modeling were used to analyze data collected from alternative golf facility visitors. Implications for academia and industry are provided.

Publication Date

3-2023

Original Citation

Hahm, J. J., Kwun, D. J., & Kang, J. (2023). Analysis of environmental stimuli, satisfaction, and behavioral responses: An extended Mehrabian-Russell model to alternative golf. International Journal of Hospitality Management, 109, N.PAG. https://doi.org/10.1016/j.ijhm.2022.103407

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

109

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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