Essential Service Worker Valorization: A Deonance Perspective

Creator

Kristin Horan, University of Central FloridaFollow
Jenna M. D. Beltramo, University of Central Florida
Cynthia Mejia, University of Central FloridaFollow
Mindy Shoss, University of Central FloridaFollow

DOI Link

https://doi.org/10.1080/13683500.2022.2090909

Keywords

Fairness; hero; Justice; pandemic; qualitative research; services industries

Abstract

As a historically stigmatized group, essential service workers on the front lines of the COVID-19 pandemic rapidly became known as 'heroes' by an appreciative society. The purpose of this qualitative study was to interpret the valorization of essential service workers through a Deonance Theory perspective. Findings revealed nuances in simultaneous competing and complimenting behavioural motivations among members of society. Theoretical implications include the interpretation of Deonance Theory at the societal level, which extends applications beyond the prediction of behavioural motivations at the individual level.

Publication Date

8-2023

Original Citation

Horan, K., Beltramo, J. M. D., Mejia, C., & Shoss, M. K. (2023). Essential service worker valorization: a deonance perspective. Current Issues in Tourism, 26(16), 2582–2594. https://doi.org/10.1080/13683500.2022.2090909

Document Type

Paper

Language

English

Source Title

Current Issues in Tourism

Volume

26

Issue

16

Copyright Status

Unknown

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

STARS Citation

Horan, Kristin; Beltramo, Jenna M. D.; Mejia, Cynthia; and Shoss, Mindy, "Essential Service Worker Valorization: A Deonance Perspective" (2023). Faculty Scholarship and Creative Works. 1228.
https://stars.library.ucf.edu/ucfscholar/1228