Conducting Mixed Methods Research

Keywords

Hospitality and tourism; Mixed methods; Qualitative research; Quantitative research

Abstract

Purpose: Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism. Design/methodology/approach: This paper summarizes the pivotal information on how to write high-quality MM research papers. In doing so, the paper draws on common practices and advice from previous books and articles as well as advice from the editor-in-chief and one of the associate editors of the International Journal of Contemporary Hospitality Management. Findings: This study provides explanations, guidelines and examples of MM research design. Research limitations/implications: It offers specific recommendations and examples of MM research design in the hospitality and tourism field. This study concludes with a discussion of common mistakes, useful tips and a framework for the self-assessment of MM research. Originality/value: This is one of the few studies providing specific guidance and recommendations on designing MM research papers in hospitality and tourism studies.

Publication Date

1-1-2024

Original Citation

Taheri, B., & Okumus, F. (2024). Conducting mixed methods research. International Journal of Contemporary Hospitality Management, 36(3), 995–1004. https://doi.org/10.1108/IJCHM-08-2023-1309.

Document Type

Paper

Language

English

Source Title

International Journal of Contemporary Hospitality Management

Volume

36

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

This document is currently not available for download.

View via DOI


Share

COinS
 

Accessibility Statement

This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.