Conducting Mixed Methods Research

Keywords

Hospitality and tourism; Mixed methods; Qualitative research; Quantitative research

Abstract

Purpose: Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism. Design/methodology/approach: This paper summarizes the pivotal information on how to write high-quality MM research papers. In doing so, the paper draws on common practices and advice from previous books and articles as well as advice from the editor-in-chief and one of the associate editors of the International Journal of Contemporary Hospitality Management. Findings: This study provides explanations, guidelines and examples of MM research design. Research limitations/implications: It offers specific recommendations and examples of MM research design in the hospitality and tourism field. This study concludes with a discussion of common mistakes, useful tips and a framework for the self-assessment of MM research. Originality/value: This is one of the few studies providing specific guidance and recommendations on designing MM research papers in hospitality and tourism studies.

Publication Date

1-1-2024

Original Citation

Taheri, B., & Okumus, F. (2024). Conducting mixed methods research. International Journal of Contemporary Hospitality Management, 36(3), 995–1004. https://doi.org/10.1108/IJCHM-08-2023-1309.

Document Type

Paper

Language

English

Source Title

International Journal of Contemporary Hospitality Management

Volume

36

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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