Hospitality Instructors’ Preference for Blended Teaching: A Bridge to Full Online Course Delivery?
Keywords
hospitality instructors, blended learning, online course, TAM2
Abstract
A substantial body of empirical research exists on the topic of online teaching and learning; however, few qualitative studies have been conducted examining the deeper reasons for teaching online and no studies of this type have been performed in the hospitality discipline. This research sought to understand the subjective norms influencing hospitality faculty to teach online. Data were coded according to TAM2 constructs and sub-coded revealing emergent themes. Findings demonstrated hospitality faculty’s propensity for blended learning as well as other strategies for improved online instruction.
Publication Date
8-27-2014
Original Citation
Mejia, C. & Phelan, K. V. (2014). Hospitality instructors’ preference for blended learning: A bridge to full online course delivery? Journal of Teaching in Travel & Tourism, 14(4), 343-364.
Number of Pages
343-364
Document Type
Paper
Language
English
Source Title
Journal of Teaching in Travel and Tourism
Volume
14
Issue
4
Copyright Status
Unknown
Copyright Date
2014
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Mejia, Cynthia and Phelan, Kelly Virginia, "Hospitality Instructors’ Preference for Blended Teaching: A Bridge to Full Online Course Delivery?" (2014). Faculty Scholarship and Creative Works. 359.
https://stars.library.ucf.edu/ucfscholar/359