Hotel Loyalty Programs: The Halo Effect
Publication Date
6-11-2015
Original Citation
Abraham Pizam "Hotel Loyalty Programs: The Halo Effect." International Journal of Hospitality Management, Vol. 48, pp. 167-168 (2015)
Number of Pages
167-168
Document Type
Commentary
Language
English
Source Title
International Journal of Hospitality Management
Volume
48
Copyright Status
Publisher retained
Copyright Date
2015-07-01
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Pizam, Abraham, "Hotel Loyalty Programs: The Halo Effect" (2015). Faculty Scholarship and Creative Works. 367.
https://stars.library.ucf.edu/ucfscholar/367