Measuring the Effectiveness of US Official State Tourism Website
Keywords
destination marketing, state tourism offices, website evaluation, website effectiveness
Abstract
This study attempts to apply the ICTRT (information, communication, transaction, relationship and technical merit) model to assess the effectiveness of US official state tourism websites through content analysis by expert evaluators. The results demonstrated that US State Tourism Offices (STOs) were not able to effectively adopt and manage information technology to support more sophisticated business operations. Most STOs focused mainly on basic website functions, such as information and communication. Applications supporting more advanced functions, such as transaction and relationship building were not being widely deployed. In addition, an inverse, curvilinear relationship was found between website complexity and website performance. Suggestions and implications were provided and discussed based on the research findings.
Publication Date
10-1-2011
Original Citation
Li, X., Wang, Y.C. (2011). Measuring the Effectiveness of US Official State Tourism Website. Journal of Vacation Marketing. 17(4), 287-302.
Number of Pages
287-302
Document Type
Paper
Language
English
Source Title
Journal of Vacation Marketing
Volume
17
Issue
4
Copyright Status
Unknown
Copyright Date
2011
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Li, Xu and Wang, Youcheng, "Measuring the Effectiveness of US Official State Tourism Website" (2011). Faculty Scholarship and Creative Works. 407.
https://stars.library.ucf.edu/ucfscholar/407