Mediating Perceived Travel Constraints: The Role of Destination Image

Keywords

travel constraints, destination image,intention to visit, mediating effects, international young-educated-professional-treavler, China, travel, decision making

Abstract

This study assessed the mediating effects of destination image on the relationship between travel constraints and intention to visit. Structural equation modeling identified that destination image mediates between travel constraints and intention to visit, and thereby the negative impact of perceived constraints on intention to visit could be alleviated through the mediating effect of destination image. Thus, travelers can find the means to alleviate travel constraints through a negotiation mechanism. The findings provide practical implications for effective destination marketing programs in that the negative impact from travel constraints can, to a great extent, be mitigated.

Publication Date

4-14-2013

Original Citation

Chen, P.J., Hua, N., and Wang, Y.C. (2013). Mediating Perceived Travel Constraints: The Role of Destination Image. Journal of Travel and Tourism Marketing, 30(3), 201-221.

Number of Pages

201-221

Document Type

Paper

Language

English

Source Title

Journal of Travel and Tourism Marketing

Volume

30

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

This document is currently not available for download.

View via DOI


Share

COinS
 

Accessibility Statement

This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.