Present and Future Website Marketing Activities in the US Hotels: Change Propensity Analysis
Keywords
Change propensity analysis, Hotel marketing, US hotels, Website marketing
Abstract
The objective of this study is to examine and predict website marketing activities of US hotels. An online survey is conducted to collect data from members of three major hotel associations located in the US. Change propensity analysis is utilized to evaluate future trends of website marketing activities. The results demonstrate that current website exploitation by the US hotels is relatively limited, with a focus on information dissemination. It is suggested that a number of transaction and relation-building activities will emerge in the near future. Implications based on the results are discussed.
Publication Date
4-24-2015
Original Citation
Li, X., and Wang, Y.C. (2015). Present and Future Website Marketing Activities in the US Hotels: Change Propensity Analysis. International Journal of Hospitality Management, 47, 131-139
Number of Pages
131-139
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
47
Copyright Status
Publisher retained
Copyright Date
2015-05-01
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Li, Xu; Wang, Youcheng; and Yu, Yixiu, "Present and Future Website Marketing Activities in the US Hotels: Change Propensity Analysis" (2015). Faculty Scholarship and Creative Works. 430.
https://stars.library.ucf.edu/ucfscholar/430