The Impact of Discounting Room Rates on In-House Restaurant Sales
Keywords
hotel, revenue management, discounting, in-house restaurants, bounded rationality
Abstract
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales. The model summary provided results indicating that the discounting of room rates during the low season did not significantly influence in-house restaurant sales. The value of this study lies in the empirical results that may provide guidance to the revenue management practices of hotel managers.
Publication Date
2-8-2013
Original Citation
Murphy, K. S., Semrad, K. & Yost, E. (2013). The Impact of Discounting Room Rates on In-house Restaurant Sales, International Journal of Hospitality and Tourism Administration. 14(1), 1-15.
Number of Pages
50-65
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality and Tourism Administration
Volume
14
Issue
1
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Murphy, Kevin Stephen; Semrad, Kelly J.; and Yost, Elizabeth, "The Impact of Discounting Room Rates on In-House Restaurant Sales" (2013). Faculty Scholarship and Creative Works. 498.
https://stars.library.ucf.edu/ucfscholar/498
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