Why is Fast Casual Winning?

Keywords

fast, casual, restaurants, trends, successful, strategies

Abstract

This case study analyzed the fast casual segment of the U.S. restaurant industry. The segment is thriving, while others continue to struggle to maintain average performance. In an attempt to understand the success of the fast casual segment, the study first looked at its development and history. Then the study explored stories behind the top five leading concepts of fast casual segment: Panera Bread, Chipotle Mexican Grill, Panda Express, Zaxby’s, and Five Guys Burgers and Fries. These companies remained the leaders of the segment from 2011 to 2013, which showed their strong positioning in the market and high competitiveness.

Publication Date

1-1-2015

Original Citation

Sorokina, E., S., Murphy, K. S. (2015). Why is Fast Casual Winning? Journal of Hospitality and Tourism Case Studies, 4 (3), 61-65.

Number of Pages

61-65

Document Type

Paper

Language

English

Source Title

Journal of Hospitality and Tourism Cases

Volume

4

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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