Why Do They Come Back? The Effects of Winery Tourists' Motivations and Satisfaction on Repeat Visits and Revisit Intentions

Keywords

geographic proximity; motivation to visit; previous visits; revisit intentions; satisfaction; Wine tourism

Abstract

Few studies have examined the influence of winery tourists' motivations and satisfaction on number of visits and revisit intentions. This study examined these relationships through 1602 online survey responses from former winery visitors. The data were analyzed through a series of multiple regression analyses. Findings show that among tourists' motivations, the reputation, reviews, and perceived quality of the winery and its wines significantly affect the number of visits and revisit intentions, while media exposure affects revisit intentions. Further, visitors' satisfaction with the winery significantly impacts revisit intentions. While visitors' geographic proximity to the winery increased the number of visits, as expected, distance from the winery is shown to increase revisit intentions. Finally, the number of previous visits had a significant positive effect on revisit intentions.

Publication Date

1-1-2021

Original Citation

Back, R. M., Bufquin, D., & Park, J.-Y. (2021). Why do They Come Back? The Effects of Winery Tourists’ Motivations and Satisfaction on the Number of Visits and Revisit Intentions. International Journal of Hospitality & Tourism Administration, 22(1), 1–25. https://doi.org/10.1080/15256480.2018.1511499

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality & Tourism Administration

Volume

022

Issue

1

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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