Keywords

Music -- Marketing, Social groups, Socialization

Abstract

Street teams are grassroots efforts built from the ground up by people who have a vested interest in promoting a band or event. They are also made up of people who are passionate about what they do. This study investigated the socialization process of street team members from the investigation stage to obtaining full membership. It also identified the outcomes of socialization. In this study, 15 street team members were interviewed and observations were made at concerts and street team events over an 11-month period. Results indicated that although there are similarities in the socialization process among street team members, they actually belong to three different types of street teams.

Notes

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Graduation Date

2011

Semester

Summer

Advisor

Lynxwiler, John

Degree

Master of Arts (M.A.)

College

College of Sciences

Department

Sociology

Degree Program

Applied Sociology

Format

application/pdf

Identifier

CFE0003948

URL

http://purl.fcla.edu/fcla/etd/CFE0003948

Language

English

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Subjects

Dissertations, Academic -- Sciences, Sciences -- Dissertations, Academic

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Included in

Sociology Commons

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