Music -- Marketing, Social groups, Socialization
Street teams are grassroots efforts built from the ground up by people who have a vested interest in promoting a band or event. They are also made up of people who are passionate about what they do. This study investigated the socialization process of street team members from the investigation stage to obtaining full membership. It also identified the outcomes of socialization. In this study, 15 street team members were interviewed and observations were made at concerts and street team events over an 11-month period. Results indicated that although there are similarities in the socialization process among street team members, they actually belong to three different types of street teams.
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Master of Arts (M.A.)
College of Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Dissertations, Academic -- Sciences, Sciences -- Dissertations, Academic
Turner, Anna Colleen, "Street Team Member Socialization" (2011). Electronic Theses and Dissertations, 2004-2019. 1806.