Keywords

Technology Acceptance Model, WebCT, Collaborative tool, Sociability & social presence

Abstract

The purpose of this research study was to use the Technology Acceptance Model (Pan, 2003) for re-examination of the relationships between students' attitude toward the use of WebCT and the relevance of the actual usage in light of social presence and sociability. By using Technology Acceptance Model (TAM) developed by F. Davis (1989), this study focused on variables such as perceived usefulness, perceived ease of use, computer self-efficacy, subjective norms, attitude and actual use of WebCT to account for the effect towards the achievement in the exam which is an outcome variable. The data were collected over three different time periods during the spring semester of 2007 to find how these results changed over time. The participants were the students who enrolled in the business marketing course (Principle of marketing) at the University of Central Florida in spring, 2007. The course was divided to three sections: on-campus, video-streaming and online classes. Although there were three different delivery methods, there was only one instructor and they used same material for all sections so the results were used to compare the differences from three classes. The study was conducted by using instruments to measure perceived usefulness, perceived ease of use, computer self-efficacy, subjective norms, actual use, attitude, sociability, social presence and an additional demographic instrument.

Notes

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Graduation Date

2007

Semester

Summer

Advisor

Sivo, Stephen

Degree

Doctor of Philosophy (Ph.D.)

College

College of Education

Department

Educational Research, Technology, and Leadership

Degree Program

Education

Format

application/pdf

Identifier

CFE0001761

URL

http://purl.fcla.edu/fcla/etd/CFE0001761

Language

English

Release Date

July 2008

Length of Campus-only Access

None

Access Status

Doctoral Dissertation (Open Access)

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