Keywords

Herfindahl hirschman index, Media concentration, Media diversity

Abstract

This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the HerfindahlHirschman Index (HHI)—a measure of economic diversity widely used by economists as well as government regulatory agencies—is used. Suggestions are presented for the future of media and regulation to insure a competitive, diverse, and healthy media industry.

Notes

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Graduation Date

2004

Semester

Summer

Advisor

Costain, Gene

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Department

Nicholson School of Communication

Degree Program

Communication

Format

application/pdf

Identifier

CFE0000122

URL

http://purl.fcla.edu/fcla/etd/CFE0000122

Language

English

Release Date

August 2004

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Subjects

Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences

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Included in

Communication Commons

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