Keywords
Theatre for Young Audiences, Arts Management, Education, Cultural Economics
Abstract
As a theatre for young audiences' (TYA) teacher, artist, and administrator, I seek to explore where and how TYA fits into business and economic models to open a dialogue between TYA practitioners and business administration professionals. Through this qualitative study, I endeavor to foster a new language for TYA practitioners to enhance fundraising and audience development. By its own definition, TYA is a hybrid field that strives for both artistic form and educative function. With a dual focus of form and function, administrators struggle to advocate for TYA organizations within existing models. To move through this challenge, I look to analyze select extant models in an effort to address a new hybrid model that better suits a hybrid field. This project arises from the persistent challenges found within the TYA field of defining and valuing our work for and with young people, so I approach this research as a TYA practitioner seeking tools for advocacy. Through my work as a teacher and artist moving into a business office, I observed marketing and development directors from the non-TYA fields challenged by the nature of our work. Paralleling that challenge, I struggle to articulate the necessity of my work with young people as equal to the importance of artistic excellence. My research leads me to believe that TYA does not neatly affix to any business model, but an analysis and marriage of several models may create a working model which TYA practitioners can employ.
Notes
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Graduation Date
2010
Advisor
Weaver, Earl
Degree
Master of Fine Arts (M.F.A.)
College
College of Arts and Humanities
Department
Theatre
Degree Program
Theatre
Format
application/pdf
Identifier
CFE0003003
URL
http://purl.fcla.edu/fcla/etd/CFE0003003
Language
English
Release Date
May 2010
Length of Campus-only Access
None
Access Status
Masters Thesis (Open Access)
STARS Citation
Bosley, Cicely, "The Economics Of A Young Audience" (2010). Electronic Theses and Dissertations. 4396.
https://stars.library.ucf.edu/etd/4396