Abstract

The intent of this study is to investigate the effects of political polarization on the categorization and cognition of neutral stimuli. Polarization in politics is increasing and affecting the general electorate. This study was a within-subjects design with two stimuli conditions (slogans and personas). Both stimuli conditions had liberal, neutral, and conservative levels. The data was recorded using the Qualtrics survey software. The results of the classification and rating were compared across political party affiliation and political activity level. Analysis showed that there was a significant difference in the classification of neutral stimuli.

Thesis Completion

2021

Semester

Spring

Thesis Chair/Advisor

Bohil, Corey

Degree

Bachelor of Science (B.S.)

College

College of Sciences

Department

Psychology

Language

English

Access Status

Open Access

Release Date

5-1-2021

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Included in

Psychology Commons

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