Abstract

Coffee's worldwide popularity, and especially among Americans, has grown significantly over recent decades. This is credited to the rise of corporate coffee shops like Starbucks and Dunkin' Donuts, as well as the inescapable presence of coffee marketing on the internet and social media in our everyday lives. This thesis traces coffee's popularity from its early days as a facilitator in increased production rate in factories during the Industrial Revolution up to the popularity it has gained on TikTok and other social media platforms in the 21st century. My research examines the growth of coffee culture in America through participant observation and a synthesis of texts, considering how coffee influences daily life through marketing and addiction, and how it has managed to stay relevant through that time.

Thesis Completion

2021

Semester

Fall

Thesis Chair/Advisor

Matejowsky, Ty

Degree

Bachelor of Science (B.S.)

College

College of Sciences

Department

Anthropology

Degree Program

Anthropology, Methods and Practices

Language

English

Access Status

Open Access

Release Date

12-1-2021

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