Coffee's worldwide popularity, and especially among Americans, has grown significantly over recent decades. This is credited to the rise of corporate coffee shops like Starbucks and Dunkin' Donuts, as well as the inescapable presence of coffee marketing on the internet and social media in our everyday lives. This thesis traces coffee's popularity from its early days as a facilitator in increased production rate in factories during the Industrial Revolution up to the popularity it has gained on TikTok and other social media platforms in the 21st century. My research examines the growth of coffee culture in America through participant observation and a synthesis of texts, considering how coffee influences daily life through marketing and addiction, and how it has managed to stay relevant through that time.
Bachelor of Science (B.S.)
College of Sciences
Anthropology, Methods and Practices
Angell, Emma L., "Coffee is Fluid: A Discussion on Coffee and its Modernity" (2021). Honors Undergraduate Theses. 1059.