Abstract
Mental health self-help accounts on social media often provide tips and strategies for individuals struggling with mental health difficulties to improve mental health outcomes. As mental health poses a public health concern that causes economic and physical problems worldwide, this self-help approach offers a potential solution to help millions of people at risk. In accordance with Technology Acceptance Models, how useful an individual finds a social media account should predict their intent to follow such accounts. Additionally, since social media accounts are highly visual content-driven, aesthetics may be a significant driver of intent to follow social media accounts. The present research examines how feelings of depression moderate the relationship between perceived usefulness of a self-help account and intent to follow the self-help account, as well as perceived aesthetics and intent to follow the self-help account. An online study was conducted with N = 410 participants in which participants were shown both self-help accounts and non-self-help accounts from Instagram. Participants were then asked to rate each account's perceived visual appeal and usefulness and their intent to follow these accounts. Lastly, participants completed a Center for Epidemiological Studies Depression Scale (CES-D) and a Temporal Experience of Pleasure Scale (TEPS). Results indicate that while aesthetics and perceived usefulness of self-help social media accounts are positively correlated with intent to follow such accounts, perceived usefulness is the dominating predictor of intent to follow.
Thesis Completion
2023
Semester
Spring
Thesis Chair/Advisor
McConnell, Daniel S.
Degree
Bachelor of Science (B.S.)
College
College of Sciences
Department
Psychology
Degree Program
Psychology
Language
English
Access Status
Open Access
Release Date
5-15-2023
Recommended Citation
Thai, Quang Hong Phuoc, "How Mental Health Impacts the Relationship Between Aesthetics, Perceived Usefulness, and the Intention to Follow Self-help Social Media Accounts" (2023). Honors Undergraduate Theses. 1427.
https://stars.library.ucf.edu/honorstheses/1427
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