Abstract

With the increasing number of online streaming services available in the world, it is astounding to note how radio is still around maintaining excellent ratings and listener interaction. It is essential to analyze the media industry, and while there are many outlets a person is capable of accessing music, people still turn to their local radio. The literature indicates how the business of radio still exists with the primary competition of today.

The study includes interviews from twelve radio professionals at Cox Media Group (CMG) Orlando, the home of seven different format radio stations. All interviewees hold a range of job titles/responsibilities, years of experience, and perspectives in the radio industry. The findings indicate that people still appreciate radio for the locality, resources, and recreational activities radio has to offer that in many ways, a streaming service cannot. The study exemplifies how although a media format may have been around for hundreds of years, it can still be relevant if it can adapt to the changes of today

Thesis Completion

2020

Semester

Spring

Thesis Chair/Advisor

Rubenking, Bridget

Degree

Bachelor of Arts (B.A.)

College

Nicholson School of Communication and Media

Department

Film and Mass Media

Degree Program

Radio-Television

Language

English

Access Status

Open Access

Release Date

5-1-2020

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Included in

Radio Commons

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