With the increasing number of online streaming services available in the world, it is astounding to note how radio is still around maintaining excellent ratings and listener interaction. It is essential to analyze the media industry, and while there are many outlets a person is capable of accessing music, people still turn to their local radio. The literature indicates how the business of radio still exists with the primary competition of today.
The study includes interviews from twelve radio professionals at Cox Media Group (CMG) Orlando, the home of seven different format radio stations. All interviewees hold a range of job titles/responsibilities, years of experience, and perspectives in the radio industry. The findings indicate that people still appreciate radio for the locality, resources, and recreational activities radio has to offer that in many ways, a streaming service cannot. The study exemplifies how although a media format may have been around for hundreds of years, it can still be relevant if it can adapt to the changes of today
Bachelor of Arts (B.A.)
Nicholson School of Communication and Media
Film and Mass Media
Allen, Kyra L., "Radio vs. Streaming Services: Exploring How Radio is Facing Competition" (2020). Honors Undergraduate Theses. 666.