This article discusses the implications of revenue centered budgeting for communication studies at the University of Southern California (USC). At USC individual revenue centers were created to facilitate financial planning and budgeting. The academic revenue centers consist of the colleges, schools and institutes of the university, such as the College of Letters Arts and Sciences, the Law School, the School of Business, the School of Dentistry, the School of Medicine, and the School of Education. The auxiliary revenue centers include athletics, the residence halls, bookstores, parking, food services, etc. In addition, administrative service centers were created. These centers typically have little or no direct income, but they provide support without which the revenue producing units could not operate.
Hollihan, T. A. (1993). Revenue centered budgeting at USC: the Implications for Communication Studies. Journal of the Association for Communication Administration, 22(1), 11–15.