This article discusses the impact of responsibility center management (RCM) on the communications departments in universities in the U.S. RCM has pointed out several problems with university fiscal planning which bear directly on communications programs. First, there is no budget provision for the planned replacement of expensive theater, telecommunications, or journalism equipment. Second, under RCM departments with auxiliary-type activities such as theater, a television station or student newspaper have difficulty taxing other credit-granting academic units for those contributions to community. The university needs these outreach and artistic activities to educate the students, to provide a cultural environment appealing to good scholars, and to strengthen those values embodied in the notion of a university. But RCM seems to leave these activities wholly in the external marketplace, often too small or too competitive a site.
Agostino, D. (1993). The impact of responsibility center management on communications departments. Journal of the Association for Communication Administration, 22(1), 23–26.