This article explores the pre-graduation internship as a vital link between public relations classes and the public relations profession. Internship is a vital and necessary part of the public relations degree program. It has three major areas: academic preparation, academic structure and administrative procedures. The timing for an internship is important. A student without some basic classroom knowledge of public relations is not likely to receive the fullest benefits from his or her internship. The prospective intern should have completed a substantial part of two related areas of study prior to the internship. The success of an internship program is directly proportional to the amount of control exercised by the institution. Areas of control include strong faculty involvement in the selection process of matching prospective intern with a suitable site.
Fulmer, H. W. (1993). Public relations internships: Considerations for a successful program. Journal of the Association for Communication Administration, 22(3), 67–73.