This article focuses on the influence of telecommunication technology on newspaper readership among college students in the U.S. during the 1990s. The findings presented suggest an explanatory role for such factors as age in readership. Income and marital status are also important correlates of readership, perhaps because they gauge one's stake or integration in the local community. The resulting loss of afternoon leisure was a leading cause in the decline of afternoon papers, which have been substituted with nightly TV news reporting. Given the role that demographic and media use variables play in newspaper readership, it will be important to consider the influence of other lifestyle characteristics.
Atkin, D. J. (1994). Newspaper readership among college students in the information age: The influence of telecommunication technology. Journal of the Association for Communication Administration, 23(2), 95–103.