This article examines a framework for assessing communication effectiveness in higher education in the U.S. In light of cost concerns, most colleges and universities will opt for using internal expertise. This option is particularly feasible for post-secondary institutions in that they are likely to have available in-house expertise needed to conduct an effective assessment. The step of identifying available expertise from communication and other appropriate units is needed to gain broad expertise and multiple perspectives, avoid attributions of private agendas, and encourage units under analysis to view the process as a community effort. The assessing committee will want to set specific goals related to unit and institutional concerns, such as recruitment and retention; set time frames for the assessment process; and select the elements of the communication process to examine.
Wilson, C. E., & Hochel, S. (1994). A framework for surveying communication effectiveness in institutions of higher education. Journal of the Association for Communication Administration, 23(2), 115–123.