This article discusses several aspects of mass communication education in the U.S. during the 1990s. According to professor J. M. McCall, communication educators should be telling communication professionals three things. The first is that academics do know what the profession requires. The second is that knowing perfectly well what the profession requires, the academics have decided not to provide it. The third observation is that there is no place in a university for that kind of education, which is trade skills and vocational training. McCall's case for change rest on two pillars: university politics and finances; and media studies in the liberal arts.
Hamlett, T. (1994). Mass communication education: A plastic Rolex? Journal of the Association for Communication Administration, 23(2), 124–127.