Abstract
This article analyzes the organizational culture at Olivet College in Michigan. The organizational response has been the subject of the most of the discussion on organizational exigencies. Perhaps most telling is the focus on organizational planning and preparation. Crisis planning allows individuals within the organization to change their view of the factors that constitute a crisis, since planning often reduces the severity of the event by lowering the uncertainties of how to respond. Communication is central to the resolution of a crisis situation. In fact, some would argue that organizations should focus on crisis communication instead of crisis management.
Recommended Citation
Bechler, C. (1995). Looking beyond the immediate crisis response: Analyzing the organizational culture to understand the crisis. Journal of the Association for Communication Administration, 24(1), 1–17.
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