Abstract
The article discusses the growing economic pressures to develop audio-visual materials for teaching business communication to college students and looks at the major obstacles in creating telecourses in the U.S. Due to the aging U.S. population and increasing cost of college education, U.S. schools resort to distance learning to attract older students and maintain the cost of education. Growing corporate initiatives to provide communication skill training to employees also increase the demand for videotaped business communication instruction. Major obstacles in developing telecourses include its limited capacity to teach behavioral skills in communication and quality control issues.
Recommended Citation
Lynn, E. M. (1995). Looking ahead: Video courses in business and management communication. Journal of the Association for Communication Administration, 24(2), 110–126.
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