This article offers several ideals for communication programs that want to persist through hard times. The ideal model for a faculty member varies by institution and level of instruction. If one is the major of last resort on the campus, if one is more likely to attract football players than members of the National Honors Society, and if one attracts majors because they do not have to take math, then one need better recruitment. On the other hand, grade inflation is a national problem, and it crosses many disciplines. The engineers and scientists tend to attract first rate students, but they tend not to grade as high as communication professors do. And lastly, cultivate connections inside and outside the department. Too often the faculty member sent to represent the department is not a star.
Nelson, P. E. (1995). A summary of ideas for sustaining communication programs. Journal of the Association for Communication Administration, 24(3), 216–220.