This article reports on the description of merger applied to the Montana State University context. Eastern was renamed on July 1, 1994, as Montana State University (MSU)-Billings. The Billings Vocational Technical Institution was then merged with MSU-Billings, and renamed the College of Technology. There is considerable debate on campus as to the nature of the merger. There is also potential benefit for students in this merger. MSU-Billings should be better able to attract the best students if enough of these positive outcomes are realized. The final positive outcome of the merger to be presented concerns the public. If history and tradition can provide a basis for prediction, Montana is not up to it. In order to be successful, past practice will have to change too radically.
Coffman, S. L. (1996). A description of merger applied to the Montana State University context. Journal of the Association for Communication Administration, 25(2), 124–136.