Abstract
This article examines factors that may influence the future ties between television networks and their affiliate stations. In particular, it examines affiliate loyalty, or willingness to maintain symbiotic relations with their affiliated network. Due to the sparsity of theories addressing network affiliate relations, several factors were broadly clustered into financial, organizational and programming components and developed as proxy measures to assess network-affiliate ties. Results suggest the importance of network entertainment offerings in the network affiliate relations. Such a finding is consistent with conventional industry wisdom, as entertainment programs bring in compensation as well as a large chunk of local advertising revenues for a station.
Recommended Citation
Lin, C. A. (1996). Factors affecting affiliate station loyalty towards broadcast television networks. Journal of the Association for Communication Administration, 25(3), 205–214.
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