Abstract
This article presents a study examining the funding aspects of college and university radio stations. The article focuses on the investigation of the variables of station management positions, station types, station power and perceptions of station purposes among radio station directors as possible significant predictors of selected factors which influence the funding of college and university noncommercial radio stations. The traditional function of most campus radio stations has been to serve as a training ground for students who plan to enter professional broadcasting. The present study's findings reinforced this contention by distinguishing the view of the radio station as a student training facility as one of the most important factors influencing the funding of stations. This study's results also indicated that service to the community is important. This ideal is consistent with the fact that colleges and universities are licensed to operate broadcast facilities in the public interest, convenience and necessity. The study helps define the role of station directors in formulating the objectives of radio stations, it is also revealed that station directors recognize the importance of this role in their acquisition of station funding. Finally, as this study addressed specifically the aspect of selected factors that influence the funding of college and university noncommercial radio stations, station administration and operation play an important role in formulating the ongoing purposes of the station. This study provided an analysis within the context that a station's operation and survival as an auxiliary enterprise rests upon its continued funding.
Recommended Citation
Sauls, S. J. (1998). Factors that influence the funding of college and university media outlets: Radio as a blueprint. Journal of the Association for Communication Administration, 27(3), 163–171.
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