Abstract
This article discusses the advantages and disadvantages of planning, most notably strategic planning, and describes a process for developing a department strategic plan by involving the entire faculty in its creation. Principles of business planning and small group communication are joined to address academic department planning needs. Moreover, planning needs to capitalize on the essential soft information lacking in separate groups of planners such as planning departments frequently used in business settings. Soft information refers to experiential knowledge that comes, in this case, from faculty, doing the job as opposed to relying on the numerical data that drive many business planning practices.
Recommended Citation
Konsky, C. (1999). Strategic planning for a communication department: Process and promise. Journal of the Association for Communication Administration, 28(1), 8–18.
This journal supports Open Science Badges
