Abstract
Presents an article about a fund-raising strategy implemented by a dean of the College of Communication at the University of Texas in Austin. Application of the Aristotelian principles in fund raising; Processes involved in fund raising; Factors relevant to selecting prospective donors.
Recommended Citation
Jeffrey, R. C. (1999). Fund-raising as a persuasive act. Journal of the Association for Communication Administration, 28(3), 166–171.
COinS
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