The article offers strategies that university administrators may use for successful adoption of computer technology. A 1998 survey showed that two thirds of colleges failed to strategically plan their technological implementation. Administrators will want to seriously participate in strategic planning so that technology fits with other goals and expectations in the college or university. Technology use can be overwhelming, so both students and faculty need strong support for using technology. When equipment or connections fail in the middle of a class session, faculty need backup systems and support staff who can solve the technical problems. For success, administrators will want to create a climate that recognizes that preparing online instructional materials and teaching with technology is hard work and online scholarship can be quite comparable to other forms of scholarship.
Aitken, J. E., & Shedletsky, L. J. (2001). Administrative strategies for successful adoption of computer technology. Journal of the Association for Communication Administration, 30(2), 39–49.