The genesis of this article was a 2013 Eastern Communication Association panel that gathered department chairs of blended communication programs (those combining a traditional communication studies perspective with a mass media perspective) to exchange challenges, opportunities, and best practices of administering such programs. The article reviews the available literature and synthesizes and summarizes the experience of participating department chairs tasked with administering blended departments.
Troester, R., & Wertheimer, M. (2015). The blending of the traditional and professional approaches to communication: Department chairs share administrative challenges, opportunities, and best practices. Journal of the Association for Communication Administration, 34(1), 2-11.